Introducing cricut maker 5

@cricut_ph

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SoundTikTok sound · Upbeat Funk

Promoted product

Cricutcricut.com

Celebrate Cricut’s 20th anniversary with special savings on Cricut machines, materials, accessories, and more. Shop the anniversary sale today.

23 videos12 creators

Why it worked

The video effectively uses a soft-sell approach by showcasing the product's capabilities and creative potential, combined with a strong, time-sensitive promotional offer and clear call to action, which appeals to viewers' desire for creative freedom and good deals.

Summary

This video introduces the Cricut Maker 5, highlighting its capabilities as a smart cutting machine that can engrave, cut, draw, and deboss. It showcases the machine's versatility with over 300 materials and 13 interchangeable tools, encouraging viewers to purchase during a limited-time sale.

Structure

1Introduction of Cricut Maker 5
2Demonstration of its smart cutting capabilities
3Highlighting material compatibility and tool versatility

Original caption

POV: You finally upgraded to the Cricut Maker 5. More materials. More tools. More ways to turn those “what if I made this…” ideas into REAL projects. And if Maker 5 has been sitting in your cart… this is your sign. 🔥 Cricut 9.9 Sale is ON 🏷️ Up to 66% OFF 🎟️ EXTRA 10% OFF Storewide Voucher 🚚 FREE Shipping 💳 0% SPayLater 💚 2 Years Local Warranty ⏰ Only until September 11 — don’t wait until the deal you wanted is gone. Think it. Make it. Cricut. #CricutMaker5 #CricutPH #Cricut99 #CricutSale #CraftTokPH

More from @cricut_ph

Product placement

Cricut Maker 5: ACTS - it is the central focus of the video, demonstrating its cutting, engraving, drawing, and debossing capabilities. Removing it would fundamentally change the video. It is the product being sold. (changes video) Cricut: APPEARS - The Cricut logo appears on the pen. Removing it would not change what happens in the video.

Call to action

Shop the Cricut 9.9 Sale: Up to 66% OFF, EXTRA 10% OFF Storewide Voucher, FREE Shipping, 0% SPayLater, 2 Years Local Warranty. Only until September 11.

On-screen text

Introducing cricut maker 5 The next-gen ultimate smart cutting machine Unlock unlimited creative freedom *Certain software features require paid subscription. See cricut.com for terms & details. Works with 300+ materials *For compatible materials see cricut.com/materials Engraves Cuts Draws Debosses & more With 13 interchangeable tools* *Additional tools & accessories sold separately. Expect the unexpected cricut maker 5