$100 Spent on Juliano Massarelli Leads Here are the results...

@theinternetjack

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Juliano Massarelli Leads

Why it worked

The video uses a highly specific, transparent financial breakdown of a business experiment, which builds immediate trust and curiosity for others in the insurance sales industry.

Summary

The creator breaks down the ROI of purchasing $100 worth of leads from a specific lead generation service. He details the number of calls, referrals, appointments, and final profit earned from the investment.

Structure

1Introduction of the $100 lead experiment
2Breakdown of the lead volume and time spent
3Presentation of call statistics and referrals
4Conversion results and profit calculation
5Closing call to action for insurance inquiries

Product placement

Original caption

$100 spent on juliano massarelli here are the results… #sales #insurance #coldcall #fyp #lifeinsurance

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Call to action

Looking to get insurance, leave a comment or if you have any questions about the industry, leave a comment as well.

On-screen text

$100 Spent on Juliano Massarelli Leads Here are the results... -$100 spent on leads 300 dials total + 64 Referrals 3 presentations 2 no shows $205 x 12 = $2,460.00 ALP + $1,200 profit $1,200 revenue - $100 lead spend = $1,100 net income ** and the referrals duh

Transcript

I spent $100 on Giuliano Massarelli $1 dollar leads. Let's see how they went. So in total, I bought 100 leads for a dollar each, and I worked through all of them in about a day and a half. Now let's talk about the statistics. I called each lead three time, and here are the statistics on these calls. So I collected 64 referrals, whether that's an emergency contact or some type of beneficiary. Then I presented to three different clients, those are three people that said yes to an appointment and then listened to what I had to say. Out of those three presentations, I sold one policy for $205 a month which retains to this much ALP. And then I made about $1200 profit. So on a $100 investment, I made about $1100 bucks profit. And obviously, I'm still going to be calling these leads because not everyone was reached. But out of everyone that I reached, that's how much I made. Looking to get insurance, leave a comment or if you have any questions about the industry, leave a comment as well.