I built a tool that maps who really controls an industry. Watch.

@joecattt

6.7K followers · usually 456 views a post

Views

159.4K

Likes

21.4K

Comments

1.1K

Shares

2.5K

SoundTikTok sound · Peace

Promoted product

Super Scrapesuperscrape.com

Why it worked

The video leverages the 'build in public' trend by showing a high-utility, complex tool in action, which satisfies curiosity about how investigative research is automated.

Summary

The creator demonstrates a custom-built research tool called Super Scrape that maps corporate and professional connections using public data. He shows how the tool generates intelligence dossiers and visualizes complex networks of relationships within industries.

Structure

1Introduction of the tool's purpose
2Demonstration of the search and data aggregation process
3Showcasing the intelligence dossier and profile features
4Visualizing connections through the interactive graph
5

Original caption

Built an OSINT research tool that maps who owns what, who works where, and who’s connected to whom — all public records. Every connection, every board seat, every dollar traced. #OSINT #OpenSource #BuildInPublic #CyberSecurity #InvestigativeJournalism

More from @joecattt

Product placement

The entire video is a screen recording of the Super Scrape web application, which is clearly branded in the interface.

Call to action

You can go build your own.

On-screen text

I BUILT A TOOL THAT MAPS WHO REALLY CONTROLS AN INDUSTRY. WATCH.

Transcript

I built a tool that maps who really controls an industry. Watch. I type music industry down here, I hit enter, and now it searches SEC filings, corporate registries, campaign finance records, court databases. And then it maps every company, every executive, every investor, every law firm, and shows you how they're all connected. It takes a while, but when it's done, I'm gonna skip to what it looks like. Then you come down here to connections. You can click on anybody and get a full intelligence dossier. Ownership chains, board seats, conflict of interests. And it has profiles. Pretty detailed. And then you can come up here and hit the graph. And this is all public records. Free APIs. I built the whole thing. And you can see all the hierarchy, all the relationships, the connections. You can keep going deeper on the research if you really want. It's only frustrating because I can continue to think of shit to add and keep improving it forever. So I'm trying to get to a stopping point. But now you know what it looks like. You can go build your own.