NEW BOBA IN THE BAY

@kwangeats

1.0K followers · usually 1.2K views a post

Views

7.8K

Likes

222

Comments

3

Shares

76

SoundTikTok sound · Motion Party

Promoted product

Shuyi Grass Jelly & Tea

Why it worked

The video likely performed well due to its focus on a popular food trend (boba tea) and its location in a specific, desirable area ('The Bay'). The visual appeal of the drink and the mention of 'textural heaven' with numerous toppings would attract foodies.

Summary

The video showcases a new boba tea shop called Shuyi Grass Jelly & Tea. It highlights the variety of toppings available in their grass jelly milk tea, emphasizing the textural experience.

Structure

1Introducing the boba tea
2Showing the shop exterior
3Displaying the drinks on a table
4Showing the counter and menu
5Highlighting a poster about toppings

Original caption

I got the shuyi grass jelly milk tea, there’s literally so many toppings (peanut crumble, raisins, red bean, pearls, coconut jelly, grass jelly) definitely a textural heaven #cupertino #shuyigrassjelly #bayareafoodies #bayareafood #milktea

More from @kwangeats

Product placement

The video features drinks from Shuyi Grass Jelly & Tea, showing the shop's exterior, interior, menu, and promotional materials. The creator also drinks one of the beverages.

On-screen text

NEW BOBA IN THE BAY shuyi grass jelly & tea

Transcript

I got the shuyi grass jelly milk tea, there’s literally so many toppings (peanut crumble, raisins, red bean, pearls, coconut jelly, grass jelly) definitely a textural heaven