Just finished a birthday dinner with 12 people at Bacari, and I'm about to show you guys how easy it was for us to split the bill.

@brandonbee03

7.5K followers · usually 2.9K views a post

Views

184.1K

Likes

15.3K

Comments

60

Shares

1.3K

Selling · Mobile App

Split - Pay Together https://www.splitapp.co/ ↗

Why it worked

The video uses a relatable, high-friction real-world scenario (splitting a large bill) and provides a seamless, satisfying solution, making the app's value proposition immediately clear.

Summary

A group of friends demonstrates how they used the Split app to easily divide a large restaurant bill after a birthday dinner. The video walks through the three-step process of scanning the receipt, sharing the link, and receiving payments from friends.

Structure

1Introduce the problem of splitting a large bill
2Show the receipt from the restaurant
3Demonstrate the 3-step process in the app
4Show friends paying back the bill
5Show the final transaction list in the app

Product placement

The Split app is the central focus of the video, shown being used to scan a receipt and manage payments.

Call to action

download “Split - Pay Together” on the App Store

Original caption

Find you a group of friends who support the vision 👀 download “Split - Pay Together” on the App Store @Split Mobile Inc. 💜

More from @brandonbee03

Their other posts in the index, biggest breakout first.

On-screen text

Just finished a birthday dinner Step 1: Import your receipt Step 2: Share the link with your friends Step 3: Your friends pay you back even without the app Testimonials Happy Split app user

Transcript

Just finished a birthday dinner with 12 people at Bacari, and I'm about to show you guys how easy it was for us to split the bill. Ideally, my boy right here used the Split app. Step 1: Import your receipt. Step 2: Share the link with your friends. Step 3: Your friends pay you back even without the app. It's smoother than ever. It's smoother than ever. Crazy. That guy took me 10 seconds only. Let's see the count. Let's see the count. Damn. Easy. Easy. Efficiency, bro. Efficiency. I love Split. Split it up, please. I've been lowkey wanting to try it, and this is like the bug event, motherfucker. CashApp, fuck Zelle. I just did that shit. Quick. Easy. You can see everybody who paid me from the transaction. Everyone that paid you tonight? Everyone that paid me tonight.