I dunk my face in ice water every morning

@itsobinwankwo

112.8K followers · usually 549 views a post

Views

3.8K

Likes

96

Comments

4

Shares

10

SoundTikTok sound · Over

Promoted product

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Why it worked

The video uses a common, relatable "hack" or self-care tip that many people are curious about. The creator breaks down the benefits into easily digestible points, using engaging visuals and on-screen text to maintain viewer interest. The cliffhanger at the end, directing viewers to the comments, encourages engagement and watch time.

Summary

The creator explains five benefits of dunking their face in ice water every morning. These benefits include tightening skin, reducing puffiness, boosting blood flow, and helping with acne, with the fifth reason to be revealed in the comments.

Structure

1Introduction to dunking face in ice water
2Benefit 1: Tightens skin and shrinks pores
3Benefit 2: Reduces puffiness
4Benefit 3: Boosts blood flow and natural glow
5Benefit 4: Helps reduce acne
6Teaser for Benefit 5 in comments

Product placement

The video promotes the practice of dunking one's face in ice water as a skincare routine. The creator lists several benefits of this practice.

Original caption

I dunk my face in ice water every morning ❄️🥶 here’s 5 reasons why I do it: 1️⃣ Instantly tightens my skin + shrinks my pores ✨ 2️⃣ Gets rid of puffiness 👀 3️⃣ Boosts blood flow in your face 🔥 4️⃣ Can help reduce acne 💧 5️⃣ 👇 Go to the comments to find out… #ice #icewater #selfcareroutine #selfcaretiktok #skincaretips

More from @itsobinwankwo

Call to action

Go to the comments to find out the fifth reason.

On-screen text

FACE every 5 I 1st PORES looks right 2nd your right 3rd APPLYING without on CAUSES REGULAR no surgery my COLD 2 morning 20 second know reason COMMENTS

Transcript

I dunk my face in ice water every morning. Here's 5 reasons why I do it. First, it instantly tightens my skin and shrinks my pores, so my face looks smoother right away. Second, notice your puffiness. It gets rid of puffiness, especially under my eyes, so I look more awake right away. Third, it boosts blood flow and gives your skin that natural glow without spending money on treatments. No chemicals, no needles, no surgery, just cold water. My routine is 2 to 3 minutes every morning and I do 20 to 30 second intervals. You want to know the fifth reason? Check out the comments.