I be feeling like the girl when I walk through.

@caitlynkumi

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Selling · Other Product

Block Advisorsseen in 2 videos →https://www.blockadvisors.com/ ↗

Why it worked

The video uses a relatable 'day-in-the-life' vlog style that feels authentic, seamlessly integrating the product as a solution to a common pain point for creators (tax deductions).

Summary

The creator performs a skit about managing logistics for an event while highlighting the importance of tracking tax deductions. She calls her Block Advisors team to confirm that her contractor expenses qualify as deductions based on their provided checklist.

Structure

1Creator walks into an event space
2Creator discusses event logistics with an assistant
3Creator calls her tax advisor to discuss deductions
4Creator confirms her tax strategy using a provided checklist
5Creator concludes with a call to action for her followers

Product placement

Block Advisors and H&R Block are mentioned as the creator's tax and bookkeeping team.

Original caption

One thing about me? I’m going to make sure I get EVERY single tax deduction I deserve. 🤏🏾✨💸 Shoutout to my team at @Block Advisors and @H&R Block . They are literally a call or email away whenever I have bookkeeping or tax questions, and not just during tax season, but all year round. 💚 Still need a plan to file before the deadline. 👇🏾 💬 DM me ADVISOR and I’ll send you a special discount ($100 off!) to file your small business taxes with a pro. 💬 DM me SELF and I’ll send you a discounted link to file DIY if you’re self‑employed! ⏳ Offer ends March 31st! #BAPartner

More from @caitlynkumi

Their other posts in the index, biggest breakout first.

Call to action

DM me ADVISOR and I’ll send you a special discount ($100 off!) to file your small business taxes with a pro. DM me SELF and I’ll send you a discount.

On-screen text

I be feeling like the girl when I walk through. Oh na na na na na na na Watch me Watch me Deja, who are all the contractors for this event? Yeah, we'll have the photographer, videographer, we're going to have the DJ. Also, the separate catering vendors. So, we're going to have the VIP line, press line, and then regular gen. Deja I trust you when it comes to the logistics. Like I'm mute. I'm mute. I feel like, This is my world. My Reality TV Show. And I love it here. Actually you know what? Let me call Tamara. Hi Tamara. You know I love my Block Advisors Team. I just wanted to check in because, I'm having my Miss EmpowHer Women Who Network event. And we have a lot of contractors, and I just want to make sure I'm keeping track of my tax deductions. And I'm pretty sure, based on the Creator Tax Checklist that H&R Block gave me that all those are deductions, but you know, I don't want to mess up so let me know. Okay. Alright. Alright. Yes. I do know you always got me. Yes, year round. Year round. Yes, I know. I know it's not just during tax time. You've always got me, so I appreciate it. Oh my God! The noise. The noise is driving me insane. Caitlyn Core Alright let's do this. Caitlyn Core This is Caitlyn Kumi. Caitlyn Core You know I don't play when it comes to my money. I need those tax deductions. Caitlyn Core What do you say again? You said 'Easy Money' Let's go! Let's go! Let's go! Caitlyn Core

Transcript

I be feeling like the girl when I walk through. Oh na na na na na na na. Watch me. Watch me. Deja, who are all the contractors for this event? Yeah, we'll have the photographer, videographer, we're going to have the DJ. Also, the separate catering vendors. So, we're going to have the VIP line, press line, and then regular gen. Deja I trust you when it comes to the logistics. Like I'm mute. I'm mute. I feel like, this is my world. My Reality TV Show. And I love it here. Actually you know what? Let me call Tamara. Hi Tamara. You know I love my Block Advisors Team. I just wanted to check in because, I'm having my Miss EmpowHer Women Who Network event. And we have a lot of contractors, and I just want to make sure I'm keeping track of my tax deductions. And I'm pretty sure, based on the Creator Tax Checklist that H&R Block gave me that all those are deductions, but you know, I don't want to mess up so let me know. Okay. Alright. Alright. Yes. I do know you always got me. Yes, year round. Year round. Yes, I know. I know it's not just during tax time. You've always got me, so I appreciate it. Oh my God! The noise. The noise is driving me insane. Alright let's do this. This is Caitlyn Kumi. You know I don't play when it comes to my money. I need those tax deductions. What do you say again? You said 'Easy Money'. Let's go! Let's go! Let's go!