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186Talking HeadDirect Question hook
Hook
What hairstyles are we wearing this summer ?
@caitlynkumi
108.1K followers · usually 1.4K views a post
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239.3K
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12.6K
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Why it worked
The video addresses a relatable, specific pain point (hair damage) within a niche community, encouraging high engagement through comments and personal advice.
Summary
A woman asks her followers for summer hairstyle recommendations that are not damaging to her natural hair. She expresses frustration with common options like wigs, weaves, and braids due to potential hair loss.
Structure
- 1States the problem of finding summer hairstyles
- 2Lists common styles she wants to avoid
- 3Expresses fear of traction alopecia
- 4Asks viewers for recommendations
Call to action
let me know which ones you're doing
On-screen text
What hairstyles are we wearing this summer ?
Transcript
This is for the girlies that always keep their hair done. So, what hairstyles are we wearing this summer? Because wigs are not the best, weaves are not the best, natural hair silk presses are not the best. So like, what are we doing with our hair this summer? Because I want to look good, but I do not want traction alopecia from braids. So if you have good braided hairstyles, let me know which ones you're doing. If you're doing other hairstyles, please let me know because I'm, I'm getting overwhelmed.
Original caption
What hairstyles are we wearing this summer ? #blackgirlhair
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