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667Talking HeadBefore / After hookCreator Economy
Hook
This is what appreciation looks like. ❤️
@caitlynkumi
108.1K followers · usually 1.6K views a post
Views
1.0M
Likes
815
Comments
16
Shares
18
Why it worked
The video effectively combines a personal, relatable gesture of appreciation with a clear demonstration of a product's utility. The use of custom branded merchandise as a gift creates an emotional connection and showcases the tangible results of using VistaPrint, making it a soft sell that resonates with small business owners.
Summary
The creator surprises her team with custom branded merchandise designed and printed by VistaPrint. She emphasizes the importance of investing in employees through such gestures.
Structure
- 1Introduction to appreciation
- 2Surprising the team with custom merch
- 3Highlighting VistaPrint as the provider
Original caption
This is what appreciation looks like. ❤️ Surprising my team with custom branded merch from @VistaPrint was everything. To every small business owner out there, invest in your people using VistaPrint. #VistaPrintPartner #ad
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