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3.4Talking Head
Hook
OUR DEFINITION OF
@growthack_io
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Why it worked
The video likely resonated because it addresses a current and significant shift in the digital marketing landscape (the impact of AI on SEO) and offers a perspective that challenges traditional thinking, prompting viewers to reconsider their strategies.
Summary
The speaker discusses how the traditional definition of SEO has become outdated, especially with the rise of AI search and a shift towards brand-led strategies. They explain that their approach to SEO has always been broader and that they bring in partners for larger projects when necessary.
Structure
- 1Traditional SEO definition is outdated
- 2AI search reduces clicks
- 3Shift to brand-led SEO
- 4Broader approach to SEO
- 5Partnerships for projects
Product placement
Growthack (appears on t-shirt and cap, does not act, removing it would not change the video).
On-screen text
OUR DEFINITION OF
HAS ALWAYS BEEN BROADER
SO THE TRADITIONAL SEO
DEFINITION HAS BEEN LONG
OUTDATED FOR A LONG TIME
AND I THINK REALLY GOOD
SEOS HAVE ALWAYS
EVEN WITH THE
INTRODUCTION OF AI
WE KNOW THAT THERE'S BEEN
A REDUCTION IN CLICKS
AND SEOS MORE BRAND LED
AND WE'VE KNOWN THIS FOR
A WHILE
SO MY VIEW HAS ALWAYS
BEEN THAT SEO IS JUST
AND THAT'S HOW WE'VE
THINGS
ON PARTNERS FOR
BIGGER PROJECTS
WHEN IT'S NECESSARY
WHEN WE SEE A BRAND
NEEDS THIS
OK YOU NEED THE CR
TALKING ABOUT
ISN'T BUILT UP TO SCRATCH
AND IT'S ALIGNED WITH THEIR
SOMETIMES WE HAVE
CONVERSATION
AND THEY SAY OH
THIS IS WHAT WE DO
THIS IS HOW WE DO IT
THIS IS THE BEAUTY OF
OUR PRODUCTS AND PLATFORM
AND THEN THAT
IT DOESN'T TRANSLATE TO THE
Original caption
Is SEO finally OUTDATED with the rise in AI Search? Is the traditional definition of SEO DEAD? @kevinkapezi, Director of Growthack, discusses why the old ways of thinking about search are long outdated in the season one finale of Beyond SEO. In this episode, we explore: Why the traditional definition of SEO has been outdated for a long time. How the introduction of AI overviews is reducing clicks and changing the landscape. The shift toward a more brand-led approach to SEO. The importance of aligning a website's technical build with a company's actual positioning and product value. Watch the final episode of Season 1 with special guest, Edd Wilson from Frontify to see how we approach modern SEO. #SEO #AEO #GEO #BeyondSEO #AISearch
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