POV: YOUR WIFE GAVE YOU THE DAY OFF... (and you came back to a surprise..)

@itssimplyjordan

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Promoted product

Chick-Fil-A

Chick-fil-A is a restaurant chain known for its unique customer service, efficient operations, and positive impact on employee retention and development.

28 videos25 creators

Why it worked

The video taps into the relatable desire for a day off and a thoughtful surprise from a partner. The combination of a fun activity (disc golf) and a popular comfort food (Chick-fil-A) creates a universally appealing narrative.

Summary

The creator's wife gave him the day off and surprised him by doing all his chores and getting him Chick-fil-A. He then goes out to play disc golf, which he picked up during COVID and considers a favorite pastime.

Structure

1Wife gives creator the day off and a surprise.
2Creator goes out to play disc golf.
3Creator plays disc golf throughout the day.
4

Original caption

She… UNO REVERSED ME?! #dayinthelife #saturdays #weekendlife #dadlife #husbandandwife

More from @itssimplyjordan

Product placement

Chick-fil-A: ACTS - provides food, which is consumed by the creator. Removing it would change the content of the video as it is a key part of the surprise. The logo on the bag is visible and recognizable. The brand is also mentioned by name. The cup also has the Chick-fil-A logo and the phrase "Eat Mor Chikin" which is a slogan for Chick-fil-A. Removing it would not change what happens in the video, but it is a clear brand identifier.

On-screen text

POV: YOUR WIFE GAVE YOU THE DAY OFF... (and you came back to a surprise..) babe im home.... STOPPP You did not need to do all this 9:45am It's Saturday, my wife gave me the best news and it completely changed my plans for the day I was going to get up on a whole bunch of chores today, but she me to take the whole day off 9:52am Let's go find something to do 9:53am 10:01am 10:12am I have an idea of how I to spend the day because it's been a few weeks I've gotten to do it it, and it should be fun 10:30am 10:32am I think you probably was going to be discgolf Favorite places 10:40am 10:40am better and better surprise waiting for me when I get home 10:42am I picked up this hobby during COVID and it's my favorite pastimes up to a tee pad, some discs, and start playing golden drive MONEY 11:17am started the rest of this course because I'm so excited see what Alicia surprised me with 11:30am-12:45pm DRIVING MONTAGE 12:51pm All right, last hole, bring it on home surprise is 12:55pm *definitely not excited* 2... Bet, I'm ho 1... Bet, I'm ho You did not need to do all Not only did she do all the chores I was gonna do, she also got us Chick-fil-A I might have to marry woman all over again I hope you guys have a Saturday

Transcript

babe im home.... STOPPP You did not need to do all this 9:45am It's Saturday, my wife gave me the best news and it completely changed my plans for the day I was going to get up on a whole bunch of chores today, but she me to take the whole day off 9:52am Let's go find something to do 9:53am 10:01am 10:12am I have an idea of how I to spend the day because it's been a few weeks I've gotten to do it it, and it should be fun 10:30am 10:32am I think you probably was going to be discgolf Favorite places 10:40am 10:40am better and better surprise waiting for me when I get home 10:42am I picked up this hobby during COVID and it's my favorite pastimes up to a tee pad, some discs, and start playing golden drive MONEY 11:17am started the rest of this course because I'm so excited see what Alicia surprised me with 11:30am-12:45pm DRIVING MONTAGE 12:51pm All right, last hole, bring it on home surprise is 12:55pm *definitely not excited* 2... Bet, I'm ho 1... Bet, I'm ho You did not need to do all Not only did she do all the chores I was gonna do, she also got us Chick-fil-A I might have to marry woman all over again I hope you guys have a Saturday