@bradjcho — 4x breakout

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#PremierPartner I lost my girlfriend

@bradjcho

592.4K followers · usually 178.5K views a post

Views

726.8K

Likes

108.5K

Comments

336

988

Promoted product

Premier Protein Ultimatehttps://tag.gs/bradjcho_Ultimate ↗

Why it worked

The video effectively uses a relatable narrative of supporting a busy partner, weaving in the product as a practical solution. The creator's personal connection and the clear demonstration of the product's benefits make it a subtle yet effective native promotion.

Summary

A man shares how he supports his busy fiancée, who is balancing work and wedding planning, by ensuring she has Premier Protein Ultimate shakes to help meet her nutrition goals. He highlights the shake's benefits and encourages viewers to find it using the link in his bio.

Structure

1Introduction of relationship struggles due to fiancée's busy schedule
2Creator's efforts to support fiancée with nutrition
3Demonstration of Premier Protein Ultimate shakes
4Explanation of product benefits
5Call to action to find the product

Product placement

Premier Protein Ultimate: ACTS - it is consumed by the creator and his fiancee to help meet nutrition goals. Removing it would change the video's focus. Premier Protein: APPEARS - it is the brand name on the product, but the specific product is Premier Protein Ultimate. Removing it would not change what happens in the video.

Original caption

My fiance and I have really struggled to stay on top of our nutrition and protein goals, ESPECIALLY between working, wedding planning, and being there for each other. @Premier Protein has been an essential addition to our nutrition goals. Their new Ultimate shakes have 42g of protein for those days where we need a little extra. Check the link in my bio to find it near you! #ilovejulia #PremierPartner