Decision fatigue as a founder is so real

@nataliebarbu

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SoundTikTok sound · Starlight Dynamo

Promoted product

Acorns

Acorns is a financial wellness app that helps individuals and families save, invest, and grow money automatically through simple, everyday habits.

4 videos4 creators

Why it worked

The video successfully taps into the relatable pain point of 'decision fatigue' among entrepreneurs, positioning the product as a low-friction solution that saves mental energy.

Summary

A founder discusses the reality of decision fatigue and explains how she uses the Acorns app to automate her investing process. She highlights the 'Round-Ups' feature as a way to invest spare change effortlessly and encourages viewers to download the app.

Structure

1Identify the problem of founder decision fatigue
2Introduce Acorns as the automated solution
3Explain the Round-Ups feature with screen demos
4Show the compound interest calculator

Original caption

#AcornsPartner Decision fatigue is real when you're running a business. By noon, I've already made 30+ calls on everything from product launches to budget decisions. So when it comes to investing? I let @Acorns handle it. They build me a diversified portfolio and automatically invest spare change through Round-Ups—one less thing I have to overthink. What's the first decision you made today? 👇

More from @nataliebarbu

Product placement

The Acorns app is shown throughout the video via screen recordings and the creator mentions it as her primary investing tool.

Call to action

Download Acorns and start investing today

On-screen text

Decision fatigue as a founder is so real Invest your spare change with Round-Ups Link all of your credit or debit cards We'll set aside your spare change from every purchase And invest the change once it reaches at least $5 Turn your spare change into an investment in your future $3,000,000,000 invested in spare change and counting We'll automatically round up your everyday purchases to the next dollar See your potential Initial deposit $5 Contributions $20 Years to grow 20 years Average annual return 8% Calculate my estimate You can start with as little as five dollars Honestly feels way more doable Potential future balance $64,038 Download Acorns and start investing today

Transcript

Decision fatigue as a founder is so real, that's why I automate my investing with Acorns. This morning alone I've already decided which emails need a response, whether to push our product launch back a week, and if we can afford to bring on a contractor. So, when it comes to investing, I needed something I didn't have to think about. Acorns literally builds a diversified portfolio based on my goals, so I'm not sitting here googling what stocks should I buy. It's one less decision I have to make, and then roundups invest my spare change automatically. Invest your spare change with Round-Ups. Link all of your credit or debit cards. We'll set aside your spare change from every purchase. And invest the change once it reaches at least five dollars. Turn your spare change into an investment in your future. Three billion dollars invested in spare change and counting. The difference goes straight into my portfolio without me lifting a finger. We'll automatically round up your everyday purchases to the next dollar. See your potential. Check out our compound interest calculator to see just how much the power of time and compound interest can help your money grow. You can start with as little as five dollars, which honestly feels way more doable. Download Acorns and start investing today.