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Want to know what lighting money on fire looks like for business owners? Spending money on ads that go into the void. Crickets. I'm building Rella for social media teams. Where is our customer during the week? They're on LinkedIn at 2PM on a Tuesday, actively researching tools, comparing options, making decisions. Most founders are paying to show ads for people who are scrolling for entertainment, not making business decisions. I did it too. Here's what changed for me. I stopped guessing and started showing up where my customers actually are, in a work mindset, comparing tools, and researching solutions. And now we're amplifying that with LinkedIn Ads because the targeting actually makes sense. You can target by job title, industry, company size, real buying signals, not broad people interested in business. That's how you reach people who can actually say yes. Most founders I talk to are throwing money at every platform hoping that something sticks. But if you're bootstrapped and running lean, you can't afford 6 months and $50K of guess-and-check advertising. You need to reach the right people from the start. LinkedIn Ads delivers the highest B2B ROAS at 113%. It's not just the best, it is the only major ad platform with positive returns for B2B. If you're building a B2B business in 2026 and you're not on LinkedIn, your competitors are showing up in front of your customers when it counts and you're not. Target the right people with LinkedIn Ads and claim your special offer at linkedin.com/startwithads. Terms and conditions apply.