if you sleep thru your alarm don't buy this

@ifullported

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SoundTikTok sound · original sound - ifullported

Promoted product

Bogo Pillows

Why it worked

The creator uses a reverse psychology hook, framing the product's primary benefit (comfort) as a negative trait to create intrigue and authenticity.

Summary

A creator reviews a pair of pillows he purchased on TikTok, emphasizing their extreme comfort as a reason not to buy them if you struggle to wake up on time. He demonstrates the pillow's design and encourages viewers to purchase them using the TikTok shop link.

Structure

1Creator warns viewers not to buy the pillows if they have trouble waking up.
2Creator explains the pillows are too comfortable to get out of bed.
3Creator highlights the pillow's design features and the BOGO offer.
4Creator encourages viewers to purchase via the TikTok shop link.

Product placement

Bogo Pillows are the main subject of the video, shown being held and used by the creator.

Original caption

#sleep

More from @ifullported

Call to action

tap that orange cart down below

On-screen text

if you sleep thru your alarm don't buy this

Transcript

I'm not going to lie, if y'all have a hard time getting out of bed in the morning, do not get these pillows, bro, because I'm not going to lie, sometimes I have to wake up early or, you know, try to get out of bed early because I have things to do and these pillows, bro, they don't, they do not help me because they're so comfortable where I just want to lay there and sleep all day, bro. I feel like I'm about to sleep in mid-video, bro, how comfortable these are. And they come with two, they have a buy one get one, as you guys can see. And also, these have like a thing in the middle of them, like you see that little curve? It like curves in the middle where your head is at and it like pushes down right in the middle part. So it just feels like, oh my gosh, like so perfect. Gosh, man. I don't know what to tell you guys. If you guys want to try these pillows out, you need some pillows for your bed, I needed some pillows for my bed so I went and got these from TikTok just to give it a try and these are probably the best pillows I ever felt. They're so comfortable, they're soft, fluffy, perfect. If you guys want to try them out, tap that orange cart down below and get you guys these pillow, bogo pillows. You're not getting one, you're getting two comfortable, big, fluffy pillows. But like I said, if you're one of those people who cannot get up in the mornings, or, you know, you sleep and it's hard for you to get up, do not get these because these will literally help you sleep a little too long.