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ESTE BANCO PERUANO

@erickrodriguezcredit

19.5K followers · usually 13.1K views a post

Views

50.7K

Likes

1.3K

Comments

127

140

Selling · Other Product

Banco Pichincha

Why it worked

The video effectively uses a surprising statistic about a major bank's branch closures to grab attention. It then contextualizes this within a broader industry trend, making the information relevant and engaging for viewers interested in finance and technology.

Summary

Banco Pichincha has significantly reduced its physical branches in Peru, closing approximately 75% of its offices in the last five years. This trend reflects a broader shift in the banking industry towards digital operations and a decreased reliance on physical branches.

Structure

1Introduction of a Peruvian bank closing branches
2Banco Pichincha's branch reduction statistics
3Comparison with other banks reducing physical presence
4Explanation of the shift to digital banking
5Call to action and engagement prompt

Product placement

Banco Pichincha: ACTS - is a bank that operates in Peru, offering financial products and services. It is shown closing branches and digitizing its operations. Its interface is not operated, but its services are used by customers. Removing it would change the video's subject. SBS (Superintendencia de Banca, Seguros y AFP): APPEARS - it is the regulatory body for banks in Peru. Its offices are shown as a location for official records. Removing it would not change what happens in the video. Falabella Bank: APPEARS - mentioned as a bank that is closing offices. Removing it would not change what happens in the video. Gestión: APPEARS - a publication that is shown in an article about banks. Removing it would not change what happens in the video.

Original caption

Este banco Peruano cerró la mayoría de sus agencias físicas en los últimos 5 años, ¿cuál es el motivo? #ecosistemafinanciero #inclusionfinanciera #fintech #fintechperu #sbs