The video works by humanizing the founder through a relatable, high-stakes personal story that demonstrates her competence and drive, which builds trust in her professional brand.
Summary
The creator discusses her ability to thrive under pressure by balancing multiple high-stakes responsibilities, including running her company, Zenify Investments, managing a property portfolio, and raising her daughter. She uses these personal anecdotes to illustrate her work ethic and professional capacity.
Structure
1Introduction to the creator's high-pressure lifestyle
2Explanation of why she thrives under pressure
3Personal example: Passing the CFA exam while being a new mother
Original caption
Anyone thriving under pressure please gather up ... but sometimes I look at people who are not as intense, I wish I could be like them. #zenifyinvestments #HoldCo #investors #eta #mergersandacquisitions
More from @zenifyinvestments.au
More breakout videos from this creator.
4Overview of her current business and parenting responsibilities
5Conclusion on why she prefers a challenging, multi-faceted life
Product placement
Zenify Investments is mentioned as her company and the focus of her professional efforts.
On-screen text
THRIVE UNDER PRESSURE
Transcript
So you've built Zenify from scratch. You're raising capital for the HoldCo, managing a property portfolio, running Airbnbs and raising a nine year old. Most people would say that's impossible, but you seem to actually thrive on it. What is it about having all those things at once that actually works for you? I don't know the answer. All I can say is that I know that I work well under pressure. So if there's no pressure, I would be so bored. All right, so in my life, I try to have a lot of things going at the same time because somehow in the process of trying to achieve multiple goals at the same time and to eventually coming out on the other side having accomplished all those goals, it gives me, maybe you can call it adrenaline. Something about that process, something about the emotions, feelings or hormones that get released through that process that probably fuel my energy to achieve them, to conquer them. So maybe you can think of it as people who love skydiving. They do skydiving. I cannot do that, but I know some people like to skydive because they get this adrenaline boost as they jump off the airplane with the ground in front of them, launching fast towards the ground. For me, that's terrifying. I think I would probably, I won't survive for even for a few seconds. But I can survive when there's a lot of pressures thrown at me at the same time in my life. I have several times having a lot of things thrown at me at the same time and me coming out on the other side having achieved them all, right? So the first instance was when I had my daughter four months old and I was studying. I was doing CFA level 3 and the CFA exam is brutal. Yeah, brutal for those of you who don't know. I'll give you some context so you can understand the brutality of the CFA exam. Say 10 people set out to conquer and achieve the CFA title, eight people would fail, would never make it to the end. Some might not ever pass even level 1. Some might pass level 1, couldn't get through level 2. Some get through level 2 but could not pass level 3. So on average 10 people go for the exam, eight never make it, only two make it, all right? So I was one of the two and I was doing it when my daughter was 4 months old, crawling on the floor. And so first time mum as well. So there you go, that's one instance where I thrived under pressure. I had a lot of pressures at me but somehow I seem to work really well in that environment to be able to get to the other end. You know, my daughter's healthy and me concurring successfully the CFA exam and to become the CFA charter holder. That's one instance. The other instance is I am building Zenify. At the same time, I have another, I don't consider it as a business, but you can look at it as a real serious business because it's worth couple of million dollars and it's my property business where I buy properties and then manage those properties either through long term or short term Airbnb type income generation assets. So I run Zenify, I have this side property business and I'm raising a nine year old daughter who needs a lot of attention. You think that, okay, as the kid, the kids grow older, you don't need to give them as much attention. No, I used to think that way, but no, they now need a different kind of attention and if you don't give them that now, they gonna lose that foundation. They might not have that, you know, that mindset or whatever you wanna build into them so they can grow up with that foundation. So now a different kind of focus, different kind of attention they need to give them, right? So parenting is my other pressure at me and I think I'm doing okay across the three important fronts of my life, business, property, parenting. So again, back to my points, I seem to thrive under pressure. I think cause if I have to do one thing, if I have to just stay home and be a mum, oh my God, I don't know, I don't know if I can survive, you know? Or if I just do properties, I think property is just something I do with my eyes closed. Or if I do just business, business is hard, it's hard enough and it should deserve to be the only challenge, pressure at you and I could live with just business, but then I wouldn't feel meaningful. Life is more meaningful when you have a few things going for you that you working on including parenting. But anyway, yes, I do thrive under pressure. What else you wanna know?
