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13.6Talking HeadProblem Callout hookB2B
Hook
We on this side understand the pressures you are under
@zenifyinvestments.au
8.5K followers · usually 370 views a post
Views
5.1K
Likes
146
Comments
71
Shares
18
Why it worked
The video uses a juxtaposition between a serious political statement and a reaction clip to create a comedic effect, which is a common format for viral engagement.
Summary
A politician speaks in a parliamentary setting about a tax package, followed by a reaction clip of two men laughing. The video uses a political soundbite to create a humorous contrast.
Structure
- 1Politician speaks in parliament
- 2Caption highlights tax package
- 3Reaction clip of two men laughing
On-screen text
STITCH COMING
Labor's tax package
Transcript
We on this side understand the pressures you are under, we know that you want to make change. Labor's tax package is pro-aspiration, pro-worker, and pro-investment.
Original caption
Very pro-aspiration and very pro-investment #Labor #tax #australianpolitics
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