if you're going to Europe this summer, this video is for you

@lizleatrice

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Selling · Mobile App

Omio https://www.omio.com/ ↗

Why it worked

The video uses a relatable pain point (losing travel documents) to introduce a solution, making the promotion feel like helpful advice rather than a hard sell.

Summary

The creator explains how the Omio app simplifies booking and organizing multi-city travel in Europe. She shares a personal anecdote about losing booking emails to highlight the app's utility and offers a discount code.

Structure

1Hook about Europe travel
2Introduction of Omio app
3Demo of booking features
4Personal story about travel planning struggles
5Call to action with discount code

Product placement

The Omio app is the central subject of the video, shown via screen recordings of its interface.

Call to action

Download the app and use code liz12 for 12% off your first booking.

On-screen text

Original caption

How I’m booking & organizing my Europe travel this summer ✈️ Get 12% off your first booking with my code: liz12 (capped at $13) @Omio #ad #omio #eurotravel

More from @lizleatrice

Their other posts in the index, biggest breakout first.

if you're going to Europe this summer this video is for you it's gonna save you time and money especially if you have a multi-city itinerary Omio Paris -> Amsterdam Rome -> Florence 12% off liz12

Transcript

if you're going to Europe this summer, this video is for you. It's gonna save you time and money, especially if you have a multi-city itinerary. So the app is called Omio and it lets you book trains, flights, buses, and ferries all in one place. So if you're going from Paris to Amsterdam or Rome to Florence, it lets you see the easiest route, the fastest route, and the cheapest route all on one screen. When I did my euro trip last summer, it was a mess. I had like 10 different emails for all my bookings and actually lost and had to rebook a ferry because I could not find the email and neither could the tour operator. So do not be like me, download this app instead. Omio just shows you everything and keeps all of your bookings in one place. Send this to your travel buddy and if you use my code liz12, you both get 12% off your first booking.