too good to gatekeep: the best Parisian jewelry brand

@lizleatrice

139.7K followers · usually 3.3K views a post

Views

58.7K

Likes

4.2K

Comments

26

Shares

519

SoundTikTok sound · Everybody Wants To Rule The World X Electric Love

Promoted product

Bangla Begumbanglabegum.com

Why it worked

The video leverages the 'gatekeeping' trope to create a sense of exclusivity and discovery, which is highly effective for travel and lifestyle content. By framing the jewelry as 'art' with 'secret stories,' it elevates the product beyond a simple accessory, making it feel like a meaningful purchase.

Summary

The creator visits a unique jewelry store in Paris called Bangla Begum, highlighting the whimsical designs and the story behind the brand. She showcases several pieces and encourages viewers to visit the shop or check them out online.

Structure

1Introduction to the hidden jewelry store
2Overview of the store's aesthetic and origin story
3Showcasing specific jewelry pieces and their meanings
4Personal testimonial on the shopping experience

Original caption

[save] for your paris shopping 👯‍♀️🛍️ & they also ship internationally! @bangla_begum 📍Bangla Begum 66 Rue de Saintonge 75003 Paris, France I was actually one of their first visitors when they opened in June! I couldn’t stop thinking about her jewelry, and finally made a purchase in September, and it’s one of my most complimented things I own. all of her pieces are works of art & so unique, and I love the secret stories they hold. __________________________ Where to shop in Paris, unique jewelry brands in Paris, Parisian brands, Paris shopping, le marais

More from @lizleatrice

Product placement

The video is entirely focused on the jewelry brand Bangla Begum, showing the storefront, the interior, and various pieces of jewelry.

Call to action

save and check them out

On-screen text

too good to gatekeep: the best Parisian jewelry brand come with me to one of the most gatekept jewelry stores in Paris located in the Marais Bangla Begum it's woman owned playful whimsical the story behind the brand is that everything she creates is to give to her imaginary friend Bangla Begum a lot of her pieces have stories woven throughout like The Lovers Necklace where you can choose two charms to represent your romance it was a very fun shopping experience everything she makes is a work of art my most complimented pieces shopping with intention this year save and check them out & follow for more life in Paris

Transcript

Come with me to one of the most gatekept jewelry stores in Paris. Located in the Marais, this is Bangla Begum. It's woman owned and the designer mixes these incredibly playful, whimsical pieces. The story behind the brand is that everything she creates is to give to her imaginary friend, Bangla Begum. A lot of her pieces have stories woven throughout, like The Lovers Necklace, where you can choose two charms to represent your romance. It was a very fun shopping experience. Everything she makes is a work of art and these are by far my most complimented pieces. So if you're like me and shopping with intention this year, save and check them out and follow for more life in Paris.