baby with braces!?

@gaptaincrunch

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Why it worked

The video taps into a relatable parental concern about children's discomfort and offers a unique, emotionally resonant solution through the Bond by Voice app, creating a strong emotional connection with the audience.

Summary

The video discusses the typical age for getting braces and the discomfort associated with them. It then introduces an app called Bond by Voice, which allows users to record messages for their children to provide comfort during difficult times.

Structure

1Introduction to braces and typical age
2Discussion of discomfort and frustration
3Introduction of Bond by Voice app
4Explanation of app's function
5Call to action to sign up

On-screen text

baby with braces!? how old do you have to be to get braces!? Most people think it's 12 or 13. But orthodontists actually start checking around 7. Most kids end up getting them between 10 or 14 though. it hurts for them... But nobody talks about those first few nights. When your kid's mouth hurts, they don't want to eat. They're frustrated and you can't really fix it. Imagine if in those moments they could hear your voice. Tell them they're okay, that it's temporary. Even if you're not there. I just heard about this app called Bond by Voice. You can leave stories and messages in your voice for your kid. So they can play it whenever they need comfort. I heard they're giving a free extra voice for pre-launch so I signed up. You probably should too. when did you get braces!?

Original caption

That’s crazy 😭 #gaptaincrunch #fyp #viral #braces #bracesoff

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Transcript

How old do you have to be to get braces!? Most people think it's 12 or 13. But orthodontists actually start checking around 7. Most kids end up getting them between 10 or 14 though. It hurts for them... But nobody talks about those first few nights. When your kid's mouth hurts, they don't want to eat. They're frustrated and you can't really fix it. Imagine if in those moments they could hear your voice. Tell them they're okay, that it's temporary. Even if you're not there. I just heard about this app called Bond by Voice. You can leave stories and messages in your voice for your kid. So they can play it whenever they need comfort. I heard they're giving a free extra voice for pre-launch so I signed up. You probably should too. When did you get braces!?