I looked behind my permanent retainers the other day and I couldn't believe how much buildup was hiding back here.

@gaptaincrunch

1.5M followers · usually 83.6K views a post

Views

2.5M

Likes

11.7K

Comments

93

Shares

415

SoundTikTok sound · original sound - gaptaincrunch

Promoted product

Waterpik Cordless 1100 Water Flosserwaterpik.com

The #1 brand recommended by dental professionals. Countertop, handheld, and whitening water flossers, Sonic-Fusion™ flossing toothbrush, Complete Care.

Why it worked

The video uses a high-engagement 'gross-out' hook and a clear, visual before-and-after demonstration that provides immediate proof of the product's value.

Summary

The creator demonstrates how much plaque buildup accumulates behind permanent retainers and uses a Waterpik Cordless 1100 to clean it. He shows a before-and-after comparison to highlight the effectiveness of the product.

Structure

1Identify the problem of plaque buildup behind retainers
2Introduce the Waterpik Cordless 1100 as the solution
3Demonstrate the product in use
4Show the visible results of the cleaning

Original caption

The buildup 😭 #gaptaincrunch #fyp #teethwhitening #viral #ad

More from @gaptaincrunch

Product placement

The Waterpik Cordless 1100 is the primary subject of the video, shown in its packaging, being filled with water, and used to clean the creator's teeth.

Call to action

I definitely recommend checking out the Waterpik Cordless 1100 Water Flosser on the TikTok Shop.

On-screen text

what is this!? will it clean it!? *results incoming* this came out... before... X after! ✓ before... X after! ✓ link below! ✓

Transcript

I looked behind my permanent retainers the other day and I couldn't believe how much buildup was hiding back here. Yeah, it was bad. So I'm partnering with Waterpik to see if the Waterpik Cordless 1100 Water Flosser can fix this. I brush my teeth every day, but with permanent retainers, there are spots that are just harder to reach. And that's where I've started using this. I've been using it every single day around the back of my permanent retainers, and it's honestly one of those habits that make my routine feel complete. I was personally shocked when I realized how much buildup came off from back here. You really don't notice it until you look up close. So using this every day helps me stay on top of those hard to reach areas, and now my mouth just feels way cleaner. My favorite part is that it's cordless. I can just fill it up, use it, put it away, and it doesn't take up much space. Here's the teeth before, and yeah, here's the teeth after cleaning. Seeing the difference is exactly why it's earned its spot in my routine. So if you have permanent retainers like I do, or you just want an actually clean mouth, I definitely recommend checking out the Waterpik Cordless 1100 Water Flosser on the TikTok Shop.