Okay guys, I just finished up at the gym

@madisonhoran_

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Promoted product

OxyShred Lean Shake

Why it worked

The creator uses a relatable post-gym scenario to introduce a product that directly addresses a common fitness goal (muscle gain). The "soft sell" approach, focusing on the product's benefits and personal preference rather than a hard pitch, makes it feel more authentic and less like a direct advertisement.

Summary

The creator shares her post-gym routine, emphasizing the importance of protein intake for muscle gain. She highlights her favorite "OxyShred Lean Shake" in strawberry flavor, noting its low calorie count and high protein content, and expresses disappointment that it's not currently available in New Zealand.

Structure

1Post-gym routine and protein importance
2Introducing the OxyShred Lean Shake
3Highlighting nutritional benefits (low calorie, high protein)
4Discussing flavor preference and availability

Product placement

The creator holds and drinks an "OxyShred Lean Shake" in strawberry flavor, discussing its benefits.

Original caption

if you want a dumpy get ya protein in sissy !! @OxyShred Energy 🤏🏽💗

More from @madisonhoran_

Call to action

Keep your eyes peeled because they're coming very, very soon.

On-screen text

STRAWBERRY MILKSHAKE OXYSHRED PROTEIN LEAN SHAKE 30G PROTEIN 150 CALORIES LACTOSE-FREE GLUTEN-FREE MAX ENERGY

Transcript

Okay guys, I just finished up at the gym. I did the most disgustingly day. I did the most disgustingly day. But it's gonna mean nothing if I don't get my protein in today. So you already know, immediately after the gym, I drink one of these. Perfect. So you guys, protein, 150 calories. Doesn't get much better than that. Bro, if you're doing strength training for the purpose of gaining muscle, you're eating under 100 grams of protein? Who's gonna tell you? You're wasting your time. This is my favorite flavor. The chocolate and vanilla also good, but I just think the strawberry. Shifts kiss. Lactose-free. Thank God. Unfortunately not available in New Zealand right now, but keep your eyes peeled because they're coming very, very soon.