Sorry, not sorry, I had to take the last two.

@madisonhoran_

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SoundTikTok sound · original sound - madisonhoran_

Promoted product

OxyShred Protein Lean Barchemistwarehouse.co.nz

Why it worked

The video leverages the 'scarcity' psychological trigger by showing empty shelves and framing the product as a hard-to-find item, which creates urgency for the viewer to visit the store.

Summary

The creator documents her search across multiple Chemist Warehouse locations to find OxyShred protein bars that are frequently sold out. She eventually finds them and also picks up a Hydro energy drink, encouraging viewers to go buy them before they run out.

Structure

1Creator shows the product she just bought
2Explains the difficulty of finding the product in stores
3Shows her search process at different locations
4Celebrates finding the product on the shelf
5

Original caption

honestly worth the tiki tour around auckland 😭🤣 @OxyShred Energy @Chemist Warehouse NZ

More from @madisonhoran_

Product placement

OxyShred Protein Lean Bar and Hydro energy drink are the focus of the video, shown on shelves at Chemist Warehouse.

Call to action

run, don't walk

On-screen text

LOOK WHAT'S NEW!

Transcript

Sorry, not sorry, I had to take the last two. I've been seeing everywhere OxyShred protein lean bars are now available in Chemist Warehouse. But that's news to me because I have gone to three different Chemist Warehouse and they're sold out. I'm on a mission today because I've run out. I need to find them. Okay, because I can't find them. And after three different Chemist Warehouses, I finally found them, thank God. But even here, the stock was very, very limited. So if you've been wanting to try them, run, don't walk. And of course, had to grab me a Hydro, which is also available in Chemist Warehouse now.