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All breakouts
9.6Talking HeadOther hookLifestyle
Hook
Hey guys
@madisonhoran_
24.4K followers · usually 10.0K views a post
Views
95.6K
Likes
716
Comments
16
Shares
11
Promoted product
OxyShred Energy
Why it worked
The video leverages the excitement of a new product launch and the relatability of a shopping trip to create a native promotion. The creators' genuine enthusiasm and the clear visual of the product in a common retail setting make it easily digestible and shareable.
Summary
Two friends are excited to find OxyShred Energy drinks at Woolworths. They go into the store, find the drinks, and one of them tries it, declaring it delicious.
Structure
- 1Greeting and announcement of location
- 2Excitement about OxyShred launch
- 3Entering the store to purchase
- 4Locating and selecting the drinks
- 5Trying the drink and expressing satisfaction
Product placement
The video prominently features OxyShred Energy drinks, showing the cans on the shelf and one of the creators drinking it. The brand name and flavor are clearly visible.
Original caption
the best flavour of @OxyShred Energy is now available in Woolworths !! RUN DONT WALK 😛
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