Loading video…
All breakouts
OxyShred Energy
8.9Talking HeadOther hook
Hook
Hey guys
@madisonhoran_
24.3K followers · usually 11.0K views a post
Views
95.4K
Likes
714
Comments
16
Shares
11
Selling · Other Product
Why it worked
The video leverages the excitement of a new product launch and the relatability of a shopping trip to create a native promotion. The creators' genuine enthusiasm and the clear visual of the product in a common retail setting make it easily digestible and shareable.
Summary
Two friends are excited to find OxyShred Energy drinks at Woolworths. They go into the store, find the drinks, and one of them tries it, declaring it delicious.
Structure
- 1Greeting and announcement of location
- 2Excitement about OxyShred launch
- 3Entering the store to purchase
- 4Locating and selecting the drinks
- 5Trying the drink and expressing satisfaction
Product placement
The video prominently features OxyShred Energy drinks, showing the cans on the shelf and one of the creators drinking it. The brand name and flavor are clearly visible.
Call to action
RUN DONT WALK
On-screen text
OXYSHRED
ENERGY
OXYSHRED
ENERGY
Pina Colada
$4.49
Original caption
the best flavour of @OxyShred Energy is now available in Woolworths !! RUN DONT WALK 😛
More from @madisonhoran_
Their other posts in the index, biggest breakout first.
