We will literally pay you to drink Orka.

@drinkorka

85.7K followers · usually 32.0K views a post

Views

620.1K

Likes

42.3K

Comments

407

Shares

637

SoundTikTok sound · original sound - drinkorka

Promoted product

Orka Energy Water

Amazon.com : Orka Energy Water – Sugar-Free, Zero-Calorie, Non-Carbonated Caffeinated Water (12oz Cans, Mango Peach) | 150mg Natural Caffeine + Natural L-Theanine for Jitter-Free Focus & Energy : Grocery & Gourmet Food

20 videos

Why it worked

The video uses a '200% discount' hook that sounds impossible, immediately grabbing attention, and pairs it with absurd, hyper-specific criteria that encourage engagement and sharing.

Summary

The creators announce a monthly giveaway where they pay customers to drink their energy drink, Orka. To qualify, participants must meet one of three specific, humorous criteria and provide proof via comment or DM.

Structure

1Hook stating they will pay people to drink their product
2Explanation of the 200% discount offer
3Listing of the three specific, quirky eligibility criteria
4Call to action to comment or DM with proof

Original caption

If you went 0/3 we are doing it monthly on our email list :) #energydrinks #caffeine #giveaways #cash

More from @drinkorka

Product placement

The product, Orka energy drink, is held by the creator and shown in the background throughout the video.

Call to action

Leave us a comment or shoot us a DM with proof.

On-screen text

WE WILL LITERALLY PAY YOU TO DRINK ORKA 200% Discount (we pay you $34.99 to drink a case of Orka) This discount applies to anyone who meets any 1 of the following criteria: Own a first edition of Robert A. Caro's 'The Power Broker' Closely resemble any member of Steely Dan Went to Barnard University

Transcript

We will literally pay you to drink Orka. Not a joke. We do this once a month on our email list. 200% discount. That means we give you a case of Orka and then pay you $34.99 to drink it. This month's discount applies to anyone who owns a first edition of Robert A. Caro's 'The Power Broker', closely resembles any member of Steely Dan, or went to Barnard. So if you fit any one of these three criteria, leave us a comment or shoot us a DM with proof and we will send you a case of Orka and Venmo you $34.99.