May 2026

the content trends worth knowing about right now as we go into May 2026. For clients, I've made my clients upwards of about 20 million pounds. I used to work in house for brands like British Vogue and Net-a-Porter before starting my own social agency five years ago, so I know what I'm talking about. This is your trend report. Documentation over education. The accounts growing fast right now like Jesse Gene Home who just hit 350,000 followers in 4 months, are treating their content like a show that you need to follow. Allowing that that you show you the behind the scenes of what they're doing. Two, specificity is the new virality. I just grew 2,000 followers in 24 hours from one post by saying how to grow a personal brand in 3.5 months. Notice I didn't say three or four. That specific number helps draw people in. Three, slow and human is winning. So overproduce fast paced content starting exhausting to watch. See content creators that got really big for that style of content that switched this year. They're now filming on their phones and they're talking to camera just like this. Finally, identity over niche. I'm a social media coach. I'm the woman obsessed with matcha, moved from London to Cape Town three years ago, been building an agency for the past five years. That's my identity. And adding a narrative to your account is going to be even more helpful. My boyfriend and I made a bet that if I can grow this account to 50,000 followers by the end of the year, he has to take me to Japan as forfeit for betting against me. That's a narrative and an account that's fun. That's what makes this personal. People follow people, they bookmark niches. That's two very different things. So overall, the trend is not more content, you. Save this to action in June and hit follow if you want to stay working.