NOT GONNA SAY TOO MUCH

@joshjamesct

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Why it worked

The video taps into a common and relatable frustration (traffic and construction) that many viewers experience, prompting engagement through a question.

Summary

The video shows heavy traffic on a highway due to construction. The creator questions why construction projects are scheduled during peak commute times and asks viewers for their opinions.

Structure

1Introduction to traffic and appreciation for DOT
2Questioning construction timing
3Suggesting alternative times for construction
4Asking for viewer opinions

Call to action

Tell me, why do you think they do things during the day?

On-screen text

NOT GONNA SAY TOO MUCH BECAUSE I REALLY APPRECIATE THE DEPARTMENT OF TRANSPORTATION AND EVERYTHING, I FEEL LIKE EVERYONE ASKS THEMSELVES WHEN THEY'RE IN THE MIDDLE OF COMMUTE IS WHY DOES THE CONSTRUCTION HAPPEN AT THIS TIME? AND WHY NOT DO WE DIFFERENT THINGS LIKE EARLY MORNING, NIGHTS, ETCETERA? SO WHAT DO YOU GUYS THINK? TELL ME, WHY DO YOU THINK THEY DO THINGS DURING THE DAY?

Transcript

NOT GONNA SAY TOO MUCH BECAUSE I REALLY APPRECIATE THE DEPARTMENT OF TRANSPORTATION AND EVERYTHING, BUT ONE THING THAT I FEEL LIKE EVERYONE ASKS THEMSELVES WHEN THEY'RE IN THE MIDDLE OF COMMUTE IS WHY DOES THE CONSTRUCTION HAPPEN AT THIS TIME? AND WHY NOT DO WE DIFFERENT THINGS LIKE EARLY MORNING, NIGHTS, ETCETERA? SO WHAT DO YOU GUYS THINK? TELL ME, WHY DO YOU THINK THEY DO THINGS DURING THE DAY?