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22.0×Talking HeadStory Open hook

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Hook

Breaking News

@joshjamesct

1.5K followers · usually 445 views a post

Views

9.4K

Likes

503

Comments

Why it worked

The video leverages a trending political news story to provide a quick, informative update, tapping into current events to drive engagement.

Summary

A creator reports on the breaking news that a political candidate has suspended her campaign following allegations of misuse of campaign funds. The video features a split-screen format with the creator discussing the news while showing a clip of the candidate.

Structure

1Announce the breaking news
2Explain the reason for the campaign suspension
3Mention the ongoing state police investigation

On-screen text

Breaking News

Transcript

She's out of here. Yep, she suspended her campaign everybody. After all the charges, 200k plus on what's been alleged as routine personal living expenses, state police are now investigating. She suspended her campaign, just announced.