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25.6Talking HeadDirect Question hook
Hook
What do you rate my portfolio out of 10?
@blossomsocial
23.5K followers · usually 1.2K views a post
Views
9.2K
Likes
89
Comments
5
Shares
2
Why it worked
The video uses a high-engagement 'roast' format that feels authentic and spontaneous, while naturally integrating the product as the essential tool for the interaction.
Summary
A creator approaches people at the Berkshire Hathaway AGM to rate their stock portfolios using the Blossom app. The video highlights the app's interface while facilitating casual conversations about investment strategies.
Structure
- 1Creator asks a stranger to rate his portfolio
- 2Stranger critiques the creator's portfolio using the Blossom app
- 3Creator asks the stranger to rate their own portfolio
- 4Creator repeats the process with two other individuals
- 5The Blossom app interface is shown throughout as the primary tool for viewing holdings
Product placement
The Blossom app is used by every participant to display their stock holdings on a smartphone screen.
Original caption
rating portfolios IRL @ Berkshire Hathaway AGM #investing #invest #berkshire #stocks
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