WHAT IS YOUR CEO'S BIGGEST MONEY FLEX?

@moneycoachdave

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Selling · SaaS › Finance Software

Blossomseen in 8 videos →

Why it worked

The video uses a common street interview format to ask a relatable question about wealth and success, then pivots to a soft sell of a financial education app. The founder's personal story and the mention of a user's positive outcome add emotional weight, making the promotion feel more authentic and less like a direct advertisement.

Summary

The founder of Blossom, a social app for retail investors, shares that their biggest money flex is paying out over $500,000 to help people learn investing. He explains the app's mission is to make investing more accessible and less reckless, inspired by his own difficult introduction to the stock market.

Structure

1Introduction of the question: "Biggest Money Flex?"
2Founder reveals Blossom has paid out $500k to teach investing.
3Explanation of Blossom's features and mission.
4Founder's personal inspiration for creating Blossom.
5Advice for beginner investors.

Product placement

The founder wears a t-shirt with the "Blossom" logo visible. The app "Blossom" is discussed as the subject of the video.

Original caption

He Pays People to Learn Investing! I ran into the founder of Blossom on the streets of Nashville and asked him his biggest money flex. His answer? Blossom has paid out over $500,000 to help people learn how to invest. We also got into why he built the app, who it’s for, and the first advice he’d give a beginner investor. What’s the best piece of investing advice you’ve ever gotten? #InvestingforBeginners #BeginnerInvesting #Investing101 #FinancialLiteracy #PersonalFinance

More from @moneycoachdave

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Call to action

Find content creators like you guys. Just start making your feed be more about financial literacy.

On-screen text

WHAT IS YOUR CEO'S BIGGEST MONEY FLEX? Pays People to Learn Investing $500,000 TO PEOPLE TO INVEST IN YOU PERSONALLY $500,000 NOT QUITE ME WE HAVE LIKE A SOCIAL APP BLOSSOM THERE'S LIKE DO A SHORT LESSON SOME MONEY MILLION PAID OUT AND WHO ARE YOU? I'M THE FOUNDER WHAT'S THE MISSION? HELP PEOPLE BECOME BETTER INVESTORS SO MANY APPS DRIVE LIKE RECKLESS TRADING THAT'S REALLY CORE WHAT INSPIRED YOU TO BUILD BLOSSOM PLACE I HAD NO KNOWLEDGE OF INVESTING MY FIRST EXPERIENCE WAS GOING INTO A BANK AND THEM PUTTING ME INTO AN ETF THAT HAD SUPER HIGH FEES DISCOVERED THE WORLD WOW MUCH EASIER THAN I ALWAYS THOUGHT THE WORLD NEEDS AT WHAT MOMENT IN YOUR JOURNEY YOU REALIZE OKAY I BUILT SOMETHING MEANINGFUL FOR PEOPLE THERE WAS ONE THIS GUY WHO INVEST AND FOR HIS CANCER TREATMENT THROUGH HIS INVESTMENT I CAN'T TAKE FULL CREDIT WE ACTUALLY MADE A VERY POSITIVE WHO'S THE TYPE SHOULD I THINK EVERYONE IF YOU'RE GETTING STARTED WITH INVESTING YOU'RE NEVER TOO OLD TO START LEARNING AND BUILDING FINANCIAL LITERACY

Transcript

What is your biggest money flex? CEO's biggest money flex? Pays people to learn investing. We've paid out half a million to people to learn how to invest in the stock market. You personally have paid out half a million? Not quite me personally. We have like, Blossom, a social app for retail investors. There's like a feature on there where you can like do a short lesson and earn some money. Over half a million paid out. And who are you? I'm the founder. What's the mission? Help people become better investors. So many apps drive like really reckless trading. That's really core to our mission. What inspired you to build Blossom in the first place? Growing up, I had no knowledge of investing. My first experience was going into the bank and them putting me into like an ETF that had super high fees. Then when I discovered the world of investing, I was like, wow, this is actually much easier than I always thought. The world needs to know at what moment in your journey you realize, okay, I built something meaningful for people. There was one story of of this guy who was able to invest and pay for his cancer treatment through his investment. I can't take full credit for that, but it was cool to be like, we actually made a very positive difference. Who's the type of person that should join Blossom? I think everyone. If you're getting started with investing, you're never too old to start learning and building financial literacy. What's the first piece of advice you would give to a beginner investor? Find content creators like you guys. Just start making your feed be more about financial literacy. That's gonna have an impact on your mindset.