Why it worked
The video leverages the high engagement of anime edits by seamlessly splicing a popular character clip with high-quality product cinematography, creating a 'fan edit' style advertisement that feels native to the platform.
Summary
The video features a short anime clip of a character named Kaoruko Waguri, which transitions into a promotional montage showcasing the features of the Huawei Mate 10 smartphone. The edit highlights the phone's dual Leica camera, Kirin 970 processor, and SuperCharge technology.