I'm not gonna lie to you. When I first saw this picture on here, I was like, I don't know.

@madame_jossel

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SoundTikTok sound · original sound - madame_jossel

Promoted product

Lulu Run Updo Unit 11

Why it worked

The creator uses a relatable 'skeptic-to-believer' narrative arc, which builds trust and authenticity before transitioning into a direct recommendation.

Summary

The creator reviews a hair product, the Lulu Run Updo Unit 11, expressing initial skepticism that turned into enthusiasm. She recommends the product for formal events and encourages viewers to purchase it.

Structure

1Expressing initial doubt about the product
2Revealing the product on her head
3Endorsing the product for a formal event
4Call to action to purchase

Product placement

The creator is wearing the Lulu Run Updo Unit 11 and holding the product packaging.

Call to action

Add to cart, click now.

Original caption

This one is my favorite yet!!! Perfect for a curly style to a formal event! #wigtok #updohairstyle #updo

More from @madame_jossel

On-screen text

Curly UP- DO!!!

Transcript

I'm not gonna lie to you. When I first saw this picture on here, I was like, I don't know. I don't know about this one. Now I know. Now I know. Listen. Getting ready to head out to my girl's wedding. This one is a must. Add to cart, click now. Gotta go, but loves it.