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12.5Silent UGCProblem Callout hookLifestyle
Hook
When the swelling in your arm Post Op doesn’t seem normal so you get a ultrasound and they find a blood clot 😩 NOT AGAIN!
@madame_jossel
29.2K followers · usually 802 views a post
Views
9.9K
Likes
251
Comments
56
Shares
6
Why it worked
The video leverages a high-stakes, relatable personal health crisis to build immediate empathy and urgency, encouraging engagement through the shared experience of medical vulnerability.
Summary
The creator shares a personal health update from a hospital bed, revealing that they discovered a blood clot in their arm after noticing abnormal swelling post-surgery. They use the video to urge viewers to listen to their bodies and seek medical attention when something feels wrong.
Structure
- 1Creator shows themselves in a hospital bed
- 2Text overlay explains the medical situation
- 3Creator looks concerned while reflecting on the recurring issue
- 4Final message encouraging viewers to prioritize their health
On-screen text
When the swelling in your arm Post Op doesn’t seem normal so you get a ultrasound and they find a blood clot 😩 NOT AGAIN!
Original caption
Please please if something doesn’t feel right go and get it checked!! The swelling in my arm this far out from surgery didn’t seem normal to me and when I woke up and saw how swollen it was this morning I said NOPE! I’m getting this checked out! #bloodclots #postop #swelling
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