YOU DON'T NEED 100K FOLLOWERS TO GET ON A PAID BRAND TRIP... BUT YOU DO NEED THIS

@naohms

38.6K followers · usually 497 views a post

Views

45.2K

Likes

65

Comments

7

Shares

2

Selling · SaaS

Collectiveseen in 11 videos →https://www.collective.com/mktg/creator?utm_source=tiktok&utm_campaign=naohms ↗

Why it worked

The video provides high-value, actionable financial advice for creators, positioning the product as the essential tool to solve a specific, painful problem (tax compliance and bookkeeping).

Summary

The creator explains how she turns brand deals into business trips and emphasizes the importance of tracking expenses for tax purposes. She introduces Collective as the tool she uses to automate her bookkeeping and maintain clean financial records.

Structure

1Hook: Debunking the need for 100k followers for brand trips.
2Personal proof: Showing clips of her travels.
3The problem: The hidden logistics and spreadsheet work.
4The solution: Introducing Collective for tax-compliant bookkeeping.
5The breakdown: Showing a real-world expense list on an iPad.
6

Original caption

The brand deal gets you on the trip. Your systems are what make it a real business move. AD If you’re not tracking your expenses, you don’t know what you actually made… that’s why I love that @collective makes it SO EASY for me. Comment “TRIP” and I’ll send you more info on how they can help you keep your books in order as a working creator. #Collective #selfemployed

More from @naohms

Their other posts in the index, biggest breakout first.

CTA: Encouraging viewers to click the link or comment for info.

Product placement

Collective is mentioned as the tool used for bookkeeping and shown via a screen recording of its dashboard.

Call to action

Click the link in bio or comment the word "trip" for more information.

On-screen text

YOU DON'T NEED 100K FOLLOWERS TO GET ON A PAID BRAND TRIP... BUT YOU DO NEED THIS SO I'VE BEEN TURNING A LOT OF MY BRAND DEALS INTO MY OWN BRAND TRIPS SINCE 2019 AND NO I'M NOT A HUGE CREATOR I'M NOT EVEN A TRAVEL CREATOR EITHER BUT I'VE BEEN TO DR PARIS MEXICO ALWAYS WORKING WITH A BRAND AND WHILE EVERYONE SEES THE GLITZ AND GLAM OF TRAVELING WITH A BRAND THE FITS THE CONTENT THE DESTINATIONS AND DREAMS OF GOING ON A BRAND TRIP SOMEDAY NOBODY TALKS ABOUT THE SPREADSHEET AND THE LOGISTICS OF HOW TO MAKE IT HAPPEN SO I'M GONNA LET YOU IN ON HOW I'M ABLE TO CREATE MY OWN BRAND TRIP WITHOUT FEELING LIKE I NEED A MILLION FOLLOWERS TO GET AN INVITE AND IT REQUIRES A LITTLE BIT OF STRATEGY AND I PARTNERED WITH COLLECTIVE TO SHOW YOU HOW TO ALSO DO THIS WITHIN IRS GUIDELINES SO LET ME GIVE YOU AN EXAMPLE OF WHAT MY LAST BRAND TRIP ACTUALLY COST ME AS A BUSINESS AND I'VE PULLED OUT THE LIST HERE ON MY IPAD FLIGHTS: $350 HOTEL: $0 (USED CC POINTS) GAS: $50 OUTFITS: $100 (THRIFTED, RENTED) FOOD: $102 EVENT ACCESS: $300** TOTAL: $902 EXPENSES ON A SINGLE TRIP THAT'S BEING COVERED BY THE BRAND DEAL PAYMENT AND IF YOU'RE NOT TRACKING EVERY SINGLE ONE OF THOSE YOU'RE ACTUALLY BOUND TO OWE MORE FROM THAT BRAND COLLABORATION AND THAT'S WHY I USE COLLECTIVE THEY HANDLE MY BOOKKEEPING EVERY SINGLE MONTH SO EVERY EXPENSE FROM EVERY TRIP IS CATEGORIZED CORRECTLY RECONCILED AND READY TO GO THIS WAY I'M NOT SCRAMBLING AT THE END OF THE YEAR TRYING TO REMEMBER WHAT I SPENT IN PARIS AS PART OF MY BRAND DEAL CLEAN BOOKS EVERY MONTH MEANS I KNOW MY ACTUAL MARGINS NOT JUST WHAT THE BRAND PAID ME BUT WHAT I ACTUALLY KEPT CLICK ON THE LINK IF YOU WANT TO CHECK IT OUT OR COMMENT THE WORD "TRIP" AND I'LL SEND YOU ALL THE DEETS ABOUT COLLECTIVE AND LET IT CHANGE HOW YOU KEEP YOUR BOOKS IN ORDER

Transcript

So I've been turning a lot of my brand deals into my own brand trips since 2019. And no, I'm not a huge creator. I'm not even a travel creator either. But I've been to DR, Paris, Mexico, always working with a brand. And while everyone sees the glitz and glam of traveling with a brand, the fits, the content, the destinations, and dreams of going on a brand trip someday, nobody talks about the spreadsheet and the logistics of how to make it happen. So I'm gonna let you in on how I'm able to create my own brand trip without feeling like I need a million followers to get an invite. And it requires a little bit of strategy. And I partnered with Collective to show you how to also do this within IRS guidelines. So let me give you an example of what my last brand trip actually cost me as a business, and I've pulled out the list here on my iPad. Flights: $350. Hotel: $0 (used cc points). Gas: $50. Outfits: $100 (thrifted, rented). Food: $102. Event access: $300. That's about $900 in business expenses on a single trip that's being covered by the brand deal payment. And if you're not tracking every single one of those, you're actually bound to owe more from that brand collaboration during tax time. And that's why I use Collective. They handle my bookkeeping every single month. So every expense from every trip is categorized correctly, reconciled and ready to go. This way I'm not scrambling at the end of the year trying to remember what I spent in Paris as part of my brand deal. Clean books every month means I know my actual margins, not just what the brand paid me, but what I actually kept. Click on the link if you want to check it out or comment the word "trip" and I'll send you all the deets about Collective and let it change how you keep your books in order.