Rich in life because you had the CRAZY idea to let your niece write every BINI member letters in the slim chance we bump into them at Coachella

@naohms

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Promoted product

BINI

Why it worked

The post leverages a relatable and heartwarming story of a child's innocent efforts to connect with their idols, combined with the excitement of a music festival and the creator's personal journey, creating an emotionally resonant narrative that appeals to fans of the group and general audiences alike.

Summary

The creator documents their experience at Coachella with their niece, who wrote letters for the Filipino girl group BINI. The niece's enthusiasm and imitation of the creator's vlogging style lead to a memorable experience, culminating in a group photo with the members of BINI.

Structure

1Niece writes letters for BINI members before Coachella.
2Creator documents the Coachella experience, including filming for a brand deal.
3Niece imitates the creator and vlogs herself.
4The experience becomes a core memory, meeting the niece's bias.
5

Original caption

BINI and Shiloh #BINI_Coachella #biniblooms #biniph #bini @BINI PH @C O L E T :):)

More from @naohms

Product placement

The video promotes the Filipino girl group BINI by showing a niece's handmade letters for the group members and culminating in a photo with the group.

On-screen text

Rich in life because you had the CRAZY idea to let your niece write every BINI member letters in the slim chance we bump into them at Coachella BINI COLET YOU ARE MY FAVORITE FROM BENI SHILOH (srry eto lang ang napicturan ko, pero iba iba yung letters nya sa walo 🦋 she's just learning to write and spell) You documented the entire experience because it's also your first time and you have a brand deal to film for work (so need footage) And your niece is basically your shadow, so she copies everything you do, especially how to speak on camera... so she decides to vlog herself and you piece it together 😠 And it turns into an EVEN BIGGER core memory... meeting your bias IRL 🥺 Rich in life because of HER 🥺