How it all started... Meeting Shiloh's bias.. BINI Colet

@naohms

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Why it worked

The video succeeds by tapping into the emotional, relatable experience of a child's genuine fandom, creating a heartwarming narrative that resonates with the community of the group being featured.

Summary

A young girl named Shiloh shares her journey of meeting her favorite member of the P-pop group BINI, Colet, over the course of several years. The video captures her excitement at concerts and through video calls, culminating in a heartwarming interaction.

Structure

1Introduction to Shiloh's favorite BINI member
2Shiloh expresses excitement about seeing BINI in concert
3Video call interaction with BINI
4Live concert footage and meeting Colet
5Reflecting on the core memory of meeting her idol

On-screen text

How it all started... Meeting Shiloh's bias.. BINI Colet march 2025 BINIverse ticket presale may 2025 tita naomi facetimes her during Philippine Independence Day parade in NYC with BINI june 2025 BINIverse concert LA April 2026 Coachella Weekend 2 days ago...

Transcript

I'm going to see BINI concert with Colet. Colet is there. Colet is there. They're going to see. She not looking at me. I got to blink twice or not or nice. Say hi. Hi. I'm Shiloh. Say hi Colet. Hi. They're not saying hi. They're not saying hi. Colet! Colet say hi! Colet! Colet say hi! Thank you. Do you want to say hi to your favorite? Who's your favorite? BINI Colet. And Colet.