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Breaking down some high level principles from CalAI’s success that you can implement into your apps 1. Decreasing friction Macro tracking before AI involved manually logging or scanning barcodes to track calories. CalAI decreased calorie tracking friction by making it as easy as taking a photo and having macros tracked from that 2. Funnel & Paywall Experimentation The team has hashed on X about experimenting to land on their current yearly + trial offer. But in order to find that they had to experiment: using different paywalls & different payment methods like web2app using Funnelfox 3. Selecting One Channel Influencers were among 3 initial channels, including UGC & paid, that were pursued by CalAI. But they chose influencers because of their asymmetric upside and built systems to scale to 300 influencers in a tap of a button Comment BREAKDOWN to be invited to my free community where we breakdown apps just like this so you can implement new strategies into your apps #apps #vibecoding #growth #startups