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All breakouts
14.2Talking HeadDirect Question hook
Hook
did we find the next chase stokes?
@industrieclothing
46.9K followers · usually 1.8K views a post
Views
24.9K
Likes
4.2K
Comments
5
Shares
85
Why it worked
The video leverages a popular pop-culture reference and a 'lookalike' hook to capture the attention of a specific fandom, making the brand promotion feel like a natural part of the content.
Summary
A young man mimics the style and persona of the character John B from the show Outer Banks while wearing clothing from the brand Industrie. The video uses the show's aesthetic to showcase the model and the brand's apparel.
Structure
- 1Model puts on a white t-shirt
- 2Model styles his hair
- 3Model poses to mimic a character
- 4Model introduces himself with a play on the character's name
Product placement
The creator is wearing Industrie clothing, which is linked in his bio.
On-screen text
did we find the next chase stokes?
Original caption
@Hichasestokes eat your heart out #outerbanks #chasestokes
More from @industrieclothing
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