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All breakouts
12.3Silent UGCStory Open hook
Hook
President Business stole the craggle, the most powerful object in the universe.
@industrieclothing
46.9K followers · usually 1.8K views a post
Views
21.6K
Likes
2.7K
Comments
5
Shares
108
Why it worked
The video uses a popular, high-energy audio clip to turn a mundane moment of friends hanging out into a relatable, humorous skit, keeping the product placement subtle and organic.
Summary
A group of college-aged men are hanging out outdoors, playfully wrestling and changing into hoodies. The video uses a voiceover from The Lego Movie to humorously frame their casual interaction.
Structure
- 1Men wrestling on grass
- 2Transition to changing clothes
- 3Focus on the hoodies being worn
Product placement
The men are wearing hoodies from Industrie Clothing, which is linked in the creator's bio.
On-screen text
When the social media girl gets distracted
Original caption
When the social media girl gets distracted #blahblahblah #ucla #college #frat
More from @industrieclothing
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