Loading video…
All breakouts
7.3KSilent UGCHow-To hook
Hook
When the dating apps aren't working, hand out croissants during peak commute
@industrieclothing
46.9K followers · usually 1.8K views a post
Views
13.0M
Likes
1.4M
Comments
5.7K
Shares
118.6K
Why it worked
The video uses a relatable, humorous hook about dating struggles to create a high-engagement 'social experiment' style clip that subtly showcases the brand's target demographic and clothing.
Summary
A woman walks through a busy city street handing out croissants to men in business attire. The video uses a humorous caption to frame the act as a dating strategy while showcasing the brand's clothing.
Structure
- 1Woman walks through city with basket of croissants
- 2She approaches various men in suits
- 3Men accept the croissants and smile
- 4The video highlights the brand's clothing on the men
Product placement
The video features men wearing Industrie Clothing, with the brand's social media account likely behind the content.
On-screen text
When the dating apps aren't working, hand out croissants during peak commute
Original caption
When our Flash Frenzy giveaway doubles as a dating tool #sydney #financebro #finance #songofthesummer #financetok
More from @industrieclothing
Their other posts in the index, biggest breakout first.
