If you're waiting for Prime Day to start, you're already behind.

@moddy.a.m

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Selling · Agency / Service

Moddy https://moddy.co/links ↗

Why it worked

The video provides high-value, actionable industry expertise that builds authority, making the soft sell of the creator's agency feel like a natural extension of the helpful content.

Summary

The creator provides a strategic timeline and tactical advice for Amazon sellers to prepare for Prime Day. He outlines specific ad campaign phases and optimization techniques to maximize sales during the event.

Structure

1Identify the mistake of waiting for Prime Day
2Phase 1: Awareness and keyword discovery
3Phase 2: Optimization during Prime Day
4Phase 3: Remarketing and post-event strategy
5Technical tips for budget and bidding
6Conversion optimization and CTA

Product placement

The creator mentions his agency, Moddy, as the source of the playbook and directs viewers to his bio link for more information.

Original caption

Prime day is of huge importance but some Amazon sellers are about to make the same mistake. If you're waiting for Prime Day to launch your ads, you're already behind. Here's the prep playbook top sellers start 6 weeks out. Comment ‘Prime’ for more videos like this. #Ad #AmazonAds #PrimeDay #AmazonSeller #SponsoredProducts

More from @moddy.a.m

Their other posts in the index, biggest breakout first.

Call to action

See the link in my bio and get more tips on Amazon ads.

On-screen text

If you're waiting for Prime Day to start, you're already behind. Amazon Ads Prep Playbook Moddy Sponsored Products Sponsored Ads Display Ads Budget Based Rules Schedule Based Bidding Ring Battery Video Doorbell (newest gen) | DIY Wireless Doorbell Camera | Retinal 2K | 6x Zoom | Two-Way Talk | Easy to install | Built-In Battery | 30-day free trial of Ring Subscription Plan Motion Detection Amazon Ads

Transcript

If you're waiting for Prime Day to start, you're already behind. Here is the prep playbook by Moddy and here is the best way to run your Amazon Prime ads. First, you want to phase your campaigns. Six weeks out, you want to launch the lead up: sponsored products, sponsored ads, and display ads to build awareness and find keywords that actually convert. During Prime Day week, take top performing automatic keywords and bid on them as exact match on your manual campaigns. Then two weeks post event, keep your best campaigns running and add sponsored display remarketing for shoppers who viewed but didn't buy. Next, schedule based budget rules to lift spending during peak hours and schedule based bidding to raise bids automatically on Prime Day itself. Finally, have clear titles, A+ content, and free benefit led bullet points. Sponsored ads will send you the traffic, but your page has to close the sale. See the link in my bio and get more tips on Amazon ads.