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82.8Talking HeadStory Open hook
Hook
I'm sorry, but I'll need to step off at 2pm due to a family matter
@ih8chz
43.2K followers · usually 52.8K views a post
Views
4.4M
Likes
483.6K
Comments
472
Shares
26.1K
Why it worked
The video uses a relatable corporate trope and a humorous bait-and-switch to highlight the common experience of job hunting while employed.
Summary
A woman pretends to be on a professional work call requesting time off for a family emergency. The video then cuts to her in a blazer, revealing that her 'family matter' is actually an interview for a new job.
Structure
- 1Creator acts out a professional excuse for leaving work early
- 2Creator transitions into a blazer to show the real reason
- 3Creator acts out an interview scenario
On-screen text
I'm sorry, but I'll need to step off at 2pm due to a family matter
My family matter at 2pm:
Transcript
I'm sorry, but I'll need to step off at 2pm due to a family matter. My family matter at 2pm: Yeah, so the reason why I'm interested in your company
Original caption
Family first, hahaha #worklife #corporate #jobsearch #workmemes #corporatehumor
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