A really great Australian business closed last week.

@mrb2b

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2 videos

Why it worked

The video taps into a controversial social observation that triggers strong engagement, while the creator's personal authority as a former business owner adds credibility to his critique.

Summary

The creator discusses the negative public reaction to business closures in Australia, noting that such news often generates cynical and celebratory commentary. He argues that this behavior stems from people who have never started a business themselves and use these closures to validate their own choices.

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Transcript, structure and on-screen text

5 beats, a 229-word transcript and 1 lines of on-screen text — the parts you need to write your own version.

Original caption

Another business closes. And the average Australian celebrates. Why? #business, #australia, #entrepreneurship