If you're not running TikTok for B2B then you're probably missing out on your best customers.

If you're not running TikTok for B2B then you're probably missing out on your best customers. And this is probably going to change how you think about marketing forever. So you might want to bookmark this one. It could be one of the most important posts I put out there. So TikTok doesn't target people. It's very different in the other platforms. This is why it's the best. It targets how they're feeling. So it targets their feeling and emotions right now. So not the job title or the demographics. It doesn't target the past behaviors. It targets the current mindset. Exactly what you feel like seeing right now. So one minute a business owner will be in like holiday mode ready to book a holiday and see holiday stuff. Next minute they're thinking about a business problem and it'll start showing up on the feed. They will be presented with the interesting content for whatever they're going through right now. They'll start pausing on sales videos or content videos or even finance opportunities. So this person will be actively trying to solve a business problem and intaking that content. So when your ad shows up then, it's not an interruption. It's a solution. Where on other platforms you'll be scrolling through neighbor's holiday photos and then get like a business ad. It's not the same. So your ads on TikTok are perfectly merged with all similar content because they're the problems that they're trying to figure out right now. And your content will show up as the answer and not a distraction. And because your content's the answer, the leads recognize you. The conversations feel warmer and the deals close faster. So with TikTok you're not generating leads, you're stepping into a decision that they're already trying to make. Meanwhile, Facebook equals who you are. Google equals what you search. TikTok equals what you're thinking right now. And in B2B that moment's everything. So save this post so you don't forget it.