I ditch my content calendar for 30 days

@iambreajones

248.3K followers · usually 2.0K views a post

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2.5K

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Selling · SaaS › Productivity

MyCreativeHQ https://stan.store/iambreajones ↗

Why it worked

The video likely performed well due to its relatable "anti-content calendar" premise and the promise of easier content creation through systems and automation. The creator's direct and personal sharing of results (follower growth, engagement) builds credibility and encourages viewers to seek similar solutions.

Summary

The creator shares three lessons learned after ditching her content calendar for 30 days. She found that authenticity, content variety, and automation were key to increasing engagement and follower growth, rather than sticking to a rigid content calendar.

Structure

1Ditching content calendar for 30 days
2Lesson 1: Personality trumps format
3Lesson 2: Vary content types
4Lesson 3: Automate planning and posting
5Focus on systems over aesthetic calendars

Product placement

The creator's bio link leads to 'MyCreativeHQ' on Stan.store, which is presented as a system for content creation and automation. The video discusses creating AI agents to automate posting, aligning with the product's offering.

Original caption

spoiler alert: content gets 10x easier when you create systems that run in your sleep

More from @iambreajones

Their other posts in the index, biggest breakout first.

Call to action

Go forward, I'm trying all of the content hacks and automations so you don't have to. Trust me, you're not gonna wanna miss this.

On-screen text

I ditch my content calendar for 30 days and.. Lesson 1: if you show your real personality you can post whatever you want I posted tutorials talking videos voice overs behind the scenes videos and they all did about the exact same engagement it doesn't matter what type of content you make people just wanna hang out with you Lesson 2: Second thing that I learn was that there are different forms of content that you're probably STOP posting the same SH#! so if you typically love voice overs try yapping on camera and if you usually do like think pieces i want you to try out like some Broll or try trends the second that I stopped forcing my content to be all in one format it all really just started to click for me Lesson 3: Automate your planning and posting doing things like creating AI agents to automate your posting for you these things did way more for my consistency than a content calendar ever has and that's the problem everybody wants to give you an aesthetic content calendar but nobody wants to talk about the routines and the systems to help you make your content work for you So going forward I test systems, shortcuts & automations that make content easier I'm trying all of the content hacks and automations so you don't have to trust me you're not gonna wanna miss this

Transcript

I ditch my content calendar for 30 days and.. I challenged myself to post a different piece of content every day for 30 days. And not only did 400 of you join me, but I gained over 5,000 followers in the process. So I have to put you on. Lesson 1: if you show your real personality, you can post whatever you want. Personality is going to trump everything. I posted tutorials, talking videos, voiceovers, behind the scenes videos and they all did about the exact same engagement. It doesn't matter what type of content you make. People just wanna hang out with you. Lesson 2: Stop posting the same SH#!. So if you typically love voiceovers, try yapping on camera. And if you usually do like think pieces, I want you to try out like some B-roll or try trends. The second that I stopped forcing my content to be all in one format, it all really just started to click for me. Lesson 3: Automate your planning and posting. Systems are going to be strategy. Doing things like creating AI agents to automate your posting for you. These things did way more for my consistency than a content calendar ever has. And that's the problem. Everybody wants to give you an aesthetic content calendar, but nobody wants to talk about the routines and the systems to help you make your content work for you. So going forward, I'm trying all of the content hacks and automations so you don't have to. Trust me, you're not gonna wanna miss this.