Why it worked
The post uses a shocking and relatable hook about a depression test, followed by a series of personal questions that create intrigue. The reveal of the severe test result and the subsequent call to action encourage engagement and sharing.
Summary
The creator shares a series of screenshots from a quiz or test that asks personal questions about their upbringing and childhood experiences. The results of the test are revealed to be shocking, suggesting the creator might have had severe depression as a child.
Structure
- 1Initial shocking statement about depression test results.
- 2Questions about upbringing and childhood discipline.
- 3Questions about sleep habits and childhood discipline.
- 4Revealing the test results and expressing shock.
- 5Call to action to learn more about depression tests.
Product placement
The post promotes learning more about depression tests, implying a resource or link is available to the left (though not explicitly shown).
Call to action
swipe left to learn more about depression tests >>>
On-screen text
im already 18 but that depression test said...
wait... what??
Who raised you growing up?
Both parents
Just one parent
Someone else
Did you get in trouble a lot as a kid?
All the time
Pretty often
Not much
Almost never
How easy is it for you to fall asleep?
I'm out the second I lie down
Maybe 10-15 mins
Toss around for a while
Barely sleep at all
Ever got hit as a form of discipline?
Yeah, often
Sometimes
Rarely
Never
it said im basically still a kid with severe depression 💀
nahhh no way
im actually shocked... what am i supposed to do now??
swipe left to learn more about depression tests >>>