Promoted product
Sound Memory
Why it worked
The video uses a 'challenge' format that provides immediate, satisfying visual feedback, creating a sense of curiosity and competition that encourages viewers to try the app themselves.
Summary
A man tests his ability to match the pitch of sounds using a mobile app. He achieves high scores, surprising the person filming.
Structure
- 1User opens the app and begins the pitch test
- 2User successfully matches the target frequency
- 3The person filming expresses disbelief at the accuracy
- 4User repeats the test and achieves another high score
- 5The app displays the final results
Product placement
The app 'Sound Memory' is the central focus of the video, used to demonstrate the user's pitch-matching ability.
Call to action
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On-screen text
Hearing tests
There's no way he has almost perfect pitch?!!
Swipe left to learn more about hearing tests