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All breakouts
77.5Text-HeavyOther hookHealth
Hook
remember
@solacpewsbw
16.7K followers · usually 21.3K views a post
Views
1.7M
Likes
1.0K
Comments
99
Shares
95
Promoted product
depression tests
Why it worked
The post uses a psychological hook (an optical illusion) to draw viewers in, followed by a relatable warning and a clear call to action to learn more about a sensitive topic, which likely resonated with a specific audience.
Summary
The post presents a series of images related to psychological tests, starting with a prompt about what was seen first in an optical illusion. It then transitions to messages about not taking these tests and the consequences of doing so, before finally suggesting to swipe left to learn more about depression tests.
Structure
- 1Initial prompt: 'remember'
- 2Warning: 'never take these tests!'
- 3Consequence: 'Too late...'
- 4Optical illusion: 'What did you see first?' (lips or forest)
- 5Revelation: 'ohh noo swipe left to learn more about depression tests'
Product placement
The video promotes learning more about 'depression tests' via a swipe left call to action.
Call to action
swipe left to learn more about depression tests
On-screen text
remember
never take these tests!
Too late...
What did you see first?
lips
forest
ohh noo
swipe left to learn more about depression tests
Original caption
Swipe left to learn more about depression tests #alone #sad #cry
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