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77.5Text-HeavyOther hookHealth
Hook
remember
@solacpewsbw
16.8K followers · usually 21.2K views a post
Views
1.7M
Likes
1.0K
Comments
99
Shares
95
Promoted product
depression tests
Why it worked
The post uses a psychological hook (an optical illusion) to draw viewers in, followed by a relatable warning and a clear call to action to learn more about a sensitive topic, which likely resonated with a specific audience.
Summary
The post presents a series of images related to psychological tests, starting with a prompt about what was seen first in an optical illusion. It then transitions to messages about not taking these tests and the consequences of doing so, before finally suggesting to swipe left to learn more about depression tests.
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Transcript, structure and on-screen text
5 beats and 8 lines of on-screen text — the parts you need to write your own version.
Original caption
Swipe left to learn more about depression tests #alone #sad #cry
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