I THINK IT'S SO FUNNY BEIN' WHITE LATINO,

@donttellcomedy

4.0M followers · usually 242.0K views a post

Views

1.4M

Likes

173.2K

Comments

642

Shares

14.1K

Selling · SaaS › Other SaaS

Dr. Squatchseen in 8 videos →www.donttellcomedy.com ↗

Why it worked

The video uses humor and relatability to discuss identity and cultural pride, which resonates with a broad audience. The comedian's self-deprecating style and the unexpected twist in the narrative make the content engaging and shareable.

Summary

A comedian jokes about the challenges of being a white Latino and how his mother's attempt to express his pride through a shirt backfired. He contrasts a shirt that says "This is what an American looks like" with one that says "This is what a Latino can look like," suggesting the latter would be more impactful.

Structure

1Introduction to being white Latino
2Difficulty expressing Latin pride
3Mother's attempt to show pride with a shirt
4The shirt's message and its unintended consequences
5Comedian's desire for a more impactful message

Product placement

The comedian is wearing a dark blue shirt. A logo for "Dr. Squatch" is visible in the background.

Original caption

“White Latino” 🎤: @Bryan Vogt-Nilsen Your soap is a joke! Upgrade your personal care with @Dr. Squatch #donttellcomedy #standup #comedy #funny #latino

More from @donttellcomedy

Their other posts in the index, biggest breakout first.

Call to action

Your soap is a joke! Upgrade your personal care with @Dr. Squatch

On-screen text

DON'T TELL COMEDY DR. SQUATCH I THINK IT'S SO FUNNY BEIN' WHITE LATINO, I'M PROUD TO BE LATINO, LIKE, I TRULY AM, BUT IT'S REALLY HARD FOR ME TO EXPRESS IT 'CAUSE IT RUBS EVERYONE THE WRONG WAY. KINDA LIKE WHAT'S GOIN' ON RIGHT NOW. CAN YOU GUYS FEEL THAT? IT'S TIGHT IN HERE, HUH? UN POQUITO? MY MOM, WHEN TRUMP STARTED HATING ON LATINOS IN 2015, SHE GOT ME A SHIRT TO, LIKE, SHOW MY LATIN PRIDE AND TO REALLY STICK IT TO TRUMP, WHICH IS NICE. BUT WHAT SHE DOESN'T UNDERSTAND IS THAT I'M WHITE ON THE OUTSIDE. SO THE SHIRT SAID, “THIS IS WHAT AN AMERICAN LOOKS LIKE” YEAH. I CAN'T WEAR THAT. I NEED A SHIRT THAT SAYS, “THIS IS WHAT A LATINO YA KNOW? I FEEL LIKE— THAT'D STICK IT A LITTLE HARDER. COULD YOU IMAGINE IF I WAS ON STAGE RIGHT NOW WITH A SHIRT THAT SAID, “THIS IS WHAT AN AMERICAN LOOKS LIKE”?

Transcript

I think it's so funny being white Latino cuz it's like I'm proud to be Latino. Like I truly am, but it's really hard for me to express it cuz it rubs everyone the wrong way. Kind of like, what's going on right now? Can you guys feel that? It's tight, huh, unpechito? My mom, when Trump started hitting on Latinos in 2015, she got me a shirt to like show my Latin pride and to really stick it to Trump, which is nice, but what she doesn't understand is that I'm white on the outside So the shirt said, this is what an American looks like. Yeah. Yeah, I can't wear that. I need to sure this is this is what a Latino can look like, you know? I feel like right, that's stick it a little harder. Could you imagine if I was on stage right now with the shirt that said this is what an American looks like. I feel like even Maggie dudes would be like, that's no boy no me. You're doing way too much.